Field Reports and observations
KEY FINDINGS
41% — Avg intact emails reaching subscribers
54.56% — Highest weekend–weekday ADR spread
69% — Captured email and sent through a weak channel
Most properties that choose to capture email do. Most properties don’t make money from those emails.
Field Observations (FO) capture discrete findings from the field.
Field Reports (FR) surface patterns that repeat across properties, systems, or revenue conditions.
