Marketing infrastructure research & operational insight into hotel email systems & revenue attribution

KEY FINDINGS

41% — Avg intact emails reaching subscribers

54.56% — Highest weekend–weekday ADR spread

69% — Captured email and sent through a weak channel

Most properties that choose to capture email do. Most properties don’t make money from those emails.

Field Observations (FO) capture discrete findings from the field.

Field Reports (FR) surface patterns that repeat across properties, systems, or revenue conditions.